Compared to advertising online across other mediums such as Facebook or using Google AdWords to reach people on a CPC (cost per Click) bid foundation where clicks can become more expensive because of the bidding process, advertising on YouTube is an extremely economical way to get the word out about your products or services. For only about 2-3 cents a click, you might be in business with people viewing your ads.
There are some challenges with advertising via this medium however. The first which is that you often will have to create a movie advertisement as opposed to just an image you post with a clickable component that allows the viewer to learn more about the product and purchase it. Video advertising means you have to get more creative and that could be a barrier for some but it really does not have to end up being as difficult as you might think.
For example , when people traditionally think of developing videos, they think of capturing motion and action – just like you might see on a TV advertisement or in a movie. This is an expensive plus time consuming way to create an advertisement but you really don’t have to be that elaborate if you don’t want to. To explain, you can also generate ads using tools like Microsof company PowerPoint or even just using. jpg images. What you do is find or create slides or images you would like individuals to see, put them in a sequence utilizing a video editing tool (many which are purchasable for less than $100. 00 – there are even some shareware ones out there – including one you can use found on YouTube itself) and then a person create a voice recording (using a good audio editor to improve it since required).
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The audio spans time you allow people to view all of the collective images and it plus your pictures becomes your sales pitch. You get to state what you want about the product and the sound with the images popping up as you go through your narrative becomes your video ad.
You then intersperse YouTube “Annotations” plus “Cards’ that contain your links and you can send people to your websites and sales or signup pages, to YouTube playlists or videos you expect them to view, etc . Once published to YouTube, you can go into editing mode and click on the “Promote” button to get the word out at 2-3 cents a paid click. Therefore you don’t have to spend a lot on an advertising video unless you want to which opens up YouTube as an advertising platform for everyone, including those running small at home businesses.
Now let’s talk about the different methods for you to advertise on YouTube.
First, you develop your own video and upload it to YouTube to your own route and playlists and then promote it since I’ve already discussed above. A single trick to consider is that if you do not monetize your ad video, you don’t face of someone else’s add being positioned on or around yours and thus having your potential customer being siphoned off in order to someone else’s site.
Second, you can use the particular YouTube system to advertise on plus around your own ad video, just as if you were an external advertiser advertising on your video. This is kind of the double whammy approach to advertising, but some advertisers like to do this for the added advertising power you can build across the video and this strategy does work to gain more clicks from more viewers but it does cost you a little more to get the second campaign running as well.
You can advertise on other creator’s video clips through one of two methods. First, you can connect with the other creator and hit a deal to have them weave your ad into their creations. This is not the usual approach for this but it does have the benefit of building collaborations with other makers and gets your ad in essence endorsed by the other content inventor. They make some money directly from you with a side deal and you gain an endorsement and a higher quality level entry to their entire subscriber base — which is in effect target marketing for you personally in niches you want to promote your product(s) in. The second method of course, is by using the YouTube marketing system to put ads on and around the videos associated with other creators who have monetized their own content. Less targeting ability this way and no creator endorsement opportunities, but it is a cheap way to get the word out.
You can also purchase space and run banner ads across the YouTube site. Their preferred size for these banner ads by the way, is three hundred by 250 pixels. These ads will appear on many viewing web pages and are not specifically tied to your own channel or playlists.
If you are a larger advertiser or are willing to take on the extra costs, you are also able to produce other more targeted ads with YouTube but you would then be working with a YouTube sales representative to negotiate these ads. One type of ad in this category that is gaining more and more traction these days is advertising directly against the YouTube mobile system offering. YouTube is now working with marketers to create offerings specifically targeting this space.
This article presents just an understanding of the types of options available to you with respect to advertising on YouTube. One of the options which i find particularly exciting is that associated with collaborating with YouTube content makers directly to have them promote your ads within their video creations. It is more function to achieve ad placements of this nature so not too many go after it, but if you think about it, if you pick the right makers (sort of like betting for the right horse in a horse race), and their videos tend to proceed viral, getting lots and lots of views over time, you’ll be taken along for the ride and your ads will be observed over and over again as these videos are watched over the years. So don’t lose sight of this idea, it could be fun to try to make this work with someone if you have the ideal type of product and you can build the correct creator relationships.
In any event, YouTube is out there waiting for you to promote your ads economically to its millions of viewers. You just have to pick the strategy you want to utilize to get your ads out there.